Andy_Langton - 7:58 pm on Apr 29, 2012 (gmt 0)

I routinely use 4 SEs for my searches and that does not include the big 3 individually ;o)

Yes, but you're one of the "not many" ;)

I've found that even the "tech savvy" have rather basic search skills, from the point of view of someone in the search industry.

"Better than Google" is a selling point - but then it's also the one that Bing or even Cuil (remember them?) used. But I think it;s the right ambition for any search startup. But "different from Google" should be part of the mix - not sure if UK-only is enough on that score.