On the ico.gov site:
"...implemented by the Department for Culture, Media and Sport (DCMS)."
Ah, so not business, then. Still, I always considered getting a web site up and running to be more a hazardous sport than a business. Especially with the height of the hurdles being currently controlled by google. :)
Interesting that the ico site offers youtube links (with the advisory note that youtube sets cookies): youtube is a high-profile virus source that everyone should avoid - far more lethal than cookies. And that ico offers PDF downloads, which are also a potential source of viruses. I hope they have all their PDFs checked for virus and exploit content.