Hissingsid - 4:56 pm on Apr 11, 2012 (gmt 0)
Sorry to do a follow on but I just found this very specific advice in the ICO's guidance document.
We only use analytical cookies – if nobody consents that will seriously restrict the amount of information we can get to improve and develop our website
The Regulations do not distinguish between cookies used for analytical activities and those used for other purposes. We do not consider analytical cookies fall within the ‘strictly necessary’ exception criteria. This means in theory websites need to tell people about analytical cookies and gain their consent.
In practice we would expect you to provide clear information to users about analytical cookies and take what steps you can to seek their agreement. This is likely to involve making the argument to show users why these cookies are useful. Although the Information Commissioner cannot completely exclude the possibility of formal action in any area, it is highly unlikely that priority for any formal action would be given to focusing on uses of cookies where there is a low level of intrusiveness and risk of harm to individuals. Provided clear information is given about their activities we are highly unlikely to prioritise first party cookies used only for analytical purposes in any consideration of regulatory action.
"What steps you can" what the hell does that mean, I wonder.