Leosghost - 6:12 pm on Apr 8, 2012 (gmt 0)
No..it isn't ..and you don't :)
Unless the FTC adopt a similar set of rules..( isn't going to happen while you have your "lobby" system )..so companies based ( ie where the company / business registered / incorporated ) outside of the UK and the broader EU are not affected by any of this..
However any company or business registered in the UK or the EU ( even if they are hosted outside the UK or EU ) must comply with the legislation in place in country or countries where their business is registered..
And not all EU countries are implementing / enforcing the EU legislation the same way..the UK is being particularly vague..in the opinion of many, specifically so as to not "catch" Google..