Emma_from_Yell - 4:06 pm on Apr 20, 2007 (gmt 0)

Hi! I'm writing from Yell.com where I look after the PR. I'm glad to hear that "running scared" is finding the conversion rate from his Yell.com advertising good - this is the feedback we are getting from the initial advertisers on the PPC service.

I just wanted to share some of the thinking behind the minimum click rate on the PPC site, and explain exactly how it works, so forgive the intrusion.

Companies signing up to the Yell.com PPC advertising can buy keywords for a minimum 20p bid - but the PPC advertising is only for companies serving the whole of the UK. This is because a majority of Yell.com advertisers are regional advertisers, and we don't want our PPC advertising to detract from our core based of annual or pay as you go regional advertising.

PPC advertising on Yell.com is attractive to national companies because it does offer qualified leads - our stats show that 58% of Yell.com visitors go on to contact the advertiser, and of those who make the contact 53% go on to make a purchase. (Stats from 2005-2006, Saville-Rossiter Base).

Thanks for your interest and I hope you continue to find Yell.com useful.

[edited by: IanTurner at 4:15 pm (utc) on April 20, 2007]
[edit reason] minor wording change [/edit]