Yell.com, the best place in the UK to find a business, shop or service online, today announces significant enhancements to its advertising product portfolio with the addition of pay per click (PPC) and enhanced banner advertising. Targeted at national brands and offering advertisers more flexibility and control, Yell.com can now complement and support all online advertising campaigns, regardless of their budget, size and length.
Yell.comís PPC adverts are embedded into the main body of the search results page, providing users with relevant options in an uncluttered style. PPC advertising will only appear when a user searches for a keyword or business across a broad or non-specific location e.g. car insurance in the UK. Searches for companies in specific local areas, e.g. toy shops in Taunton, continue to return relevant local results. This means that national PPC advertising is fully complementary to the existing local and regional advertising on Yell.com which uses an annual placement model.