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ytswy - 4:45 pm on Aug 4, 2004 (gmt 0)
You say you have natural results in Lycos, do they send you any traffic worth speaking of? If so then maybe it's worth a punt.
Personally I can't believe Lycos is worth it - the amount of traffic we get from good natural results is miniscule, so I can't see a paid ad being any better.