dmorison - 8:14 pm on Jan 9, 2006 (gmt 0)

Search Bids Eat the Gains of Site Improvement

I'm not sure I buy the point of this argument. I've got no problem with the logic, that's sound - but everything in business is about supply and demand. It's what pushes profitability to the wire in almost every area of doing business; and is why it is possible to maintain a relatively stable economy.

You can't fault Google or any PPC engine for that. They've created a marketplace - an opportunity to win and lose. Most will lose; but that's the only reason it works.