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-- General Search Engine Marketing Issues
---- How search engines work. A primer.

Brett_Tabke - 6:06 am on Jun 12, 2001 (gmt 0)


How Search Engines Work

Search engines consist of five discrete software components:

  1. spider : a robotic browser like program that downloads webpages.
  2. crawler : a wandering spider that automatically follows links found on pages.
  3. indexer : a blender like program that dissects webpages that are downloaded by spiders.
  4. the database : a warehouse of the pages downloaded and processed.
  5. search engine results engine : digs search results out of the database.

Spider:
A spider is a robotic program that downloads webpages. It works just as your browser does when you connect to a web site and download a page. The spider just doesn't have any visual components. You can see the same thing by viewing any webpage, and then selecting "view source" in your browser.

Crawler:
As a spider downloads pages, it can strip apart the page and look for "links". It is the crawlers job to then decide where the spider should go to next based on the links, or based upon a preprogrammed list of urls.

Indexer:
An indexer rips apart a page into it's various components and analyze them. Entities such as, titles, headings, links, text, constructs, bold, italic, and other style portions of a page are ripped apart and analyzed.

Database:
The database is the storage medium for all the data a search engine downloads and analyzes. This can require huge amounts of storage space.

Search Engine Results Engine:
Ah, the heart of the beast. It is the results engine's job to decide what pages matches a users search. This is the portion of a search engine you interact with when you perform a search. It is also the one part we are concerned with here.

When a user types in a keyword and does a search, the search engine decides what to match for results under varying criteria. The means with which it decides is called an algorithm. You may hear search engine optimization (SEO) professionals discuss "algos" from time to time and this is what they are referring too.

Although search engines have changed a great deal, most still match results to searches similar to the following:

  • Title: Is the keyword present in the title?
  • Domain/URL: Is the keyword present here?
  • Style: Bold, Italic, Large Headings: Is there some place on the page that the keyword is used in bold, italic, or in a Hx type heading?
  • Density: How many times does the keyword show on the page? The number of keywords in relation to page text is called Keyword Density.
  • MetaInformation: Although deprecated, some search engines till read meta keywords and meta descriptions.
  • Outbound Links: Who does the page link with and what are keywords in the link.
  • Inbound Links: Who else on the net has linked to this site? What is the words of the link? These are called "off the page" criteria because it's value is not immediately controllable by the page author.
  • Insite Links: What other pages in the users site does the page point too?

As you can see, a search engine will have to make many judgement calls based upon the entire page downloaded.

That's the abbreviated version of how a search engine works.

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