WebGuerrilla - 9:46 pm on Mar 27, 2005 (gmt 0)

The idea that an SEO can't offer a guarantee for placement is utter nonsense.

A guarantee is simply a component of one's business model. If I review a particular industry and feel confident I can produce for the client, I have no problem putting my money where my mouth is. Offering a guarantee isn't the same thing as saying you are 100% successful on 100% of all keyword phrases you've ever attempted to optimize for.

It's simply saying that you are confident you can be successfull and that you are willing to except less/or no payment if you fail to meet the stated goals.