g1smd - 12:02 am on Feb 23, 2005 (gmt 0)

Suidas' 3 steps are spot on, and I'll add some more:

4. Make sure that non-www redirects to www with a 301 redirct so you don't get mistaken for having duplicate content.

5. Keep your code light: headings, paragraphs, lists, tables and forms, styled using an external CSS file. Get rid of all font tags, inline styles, spacer GIFs, divs and spans, and all other clutter.

6. Use the title tag, meta description, and headings wisely. They are quite important.

Umm, just read and implement Bretts 26 steps and you'll be fine.