mistah - 10:21 pm on Jan 24, 2005 (gmt 0)
1 in 6 is probably not too far off the mark. I run our company website, but it is in a non-IT industry (building related). Most employees that I have told about our Adwords / Overture listings were unaware that these positions in the search engines were paid for - and many were quite shocked when I told them. I know that it says "sponsered listings," but most people don't seem to read or understand it. To anyone that posts on Webmasterworld it seems obvious, but take a step back and look at it from the position of "Joe Public." To put it in perspective, most people don't know who the Prime Minister of Belgium is, although it would be obvious to most Belgians and International Relations students.