truthbetold - 4:39 pm on Dec 24, 2004 (gmt 0)

Articleinsider.com has a few hundred copywriters so different experts sometimes write about the same topic. However, categories are capped out after awhile since there is only so much to write about a certain subject. The quality of the content can be compared to About.com for quality and depthness.

Also, a lot of the revenue comes from selling content to advertisers for their own websites, which pretty much opens up the universe in terms of market share. There is a subscription based model which allows advertisers to continually add more fresh content to their site.

Articleinsider is the content network, but the professional copywriting service opens up their service to every business with a website who needs more content for their site. The business model is not dependant on articleinsider or search engine traffic. There are no plans to buy other properties at all right now.

In my opinion, there is little difference between this model and About.com's model. If the content ranks high in the search engines, it does so on its own merit. About.com also has listings all over the search engines, but they have good information there so it makes sense that they would be since thats what people are looking for.