AnonyMouse - 8:22 pm on May 20, 2004 (gmt 0)

"Have you more aggressively optimized recently?
Internal changes that can lead to potential problems include:
• More aggressive kw optimization, e.g., changes to Titles, META's, <Hx> tags, placement and density of kw's, etc.
• Link structure changes, and especially link text changes. Updates to link text or structure, if done for optimization reasons, can push a site into filter/penalty territory. Look in particular for overuse of kw's. "

I know I've been out of the loop for a couple of months, but aren't the above the basic tenents of SEO? Or have the rules suddenly been turned on their heads - have I really missed something recently?!? Isn't the first step to optimise the content of your pages for the keywords, and the second step to get incoming links with the same anchor text to those pages?