@ Tedser it might have technological boundaries.
I think that it doesn't matter to us if Google will stay on top or any other as long as they change their mindset.
Arguably search results improved, BUT it's obvious that not so many searchers are looking to see who's listed on page # 3,4 - 100,000 of the search result.
* Why not list only 20 (or 30) results in one page + give extra relevant top results?
* Why put so many ATF ads in front of the searchers and making them frustrated/disappointed?
* Why not change the UI experience, making it more appealing to the user?
Is it out-of-the-box thinking?