jskrewson - 8:14 pm on Aug 21, 2012 (gmt 0)
On my site, August 1-10 was 30% better than last year. August 11-20 has been steadily declining and is now about 15-20% worse than last year.
Yesterday's sales were really poor on my site, with very strong traffic levels. Comparing YOY sales is difficult when you are looking at each day's performance. The reason being that the analogous Monday from last year was August 22nd as compared to August 20th of this year. So my expectations for Monday's sales were much greater than what materialized.
That being said, Monday's sales were bad, real bad. I suffered mostly from the lack of high dollar purchases. So avg order size dropped like a ton of bricks. It could be that everyone is still on their final vacation week of the summer.
I've seen sales yo-yo this summer. It has felt like the US has been toying with a recession all summer. Rising gas prices over the last few weeks may be to blame? I definitely see a correlation between gas prices and my sales.
Also, buying habits change. It could be that this shopping period was more front-end loaded?
One thing I've been carefully watching for.... The affect of Google Shopping on Google's conversion rate. I mean, Google knows what phrases convert, right? So they can traffic shape and take the high converting phrases for themselves and give us the crumbs. But, to be fair to the big G., I use Bing conversion rates as a comparison and *most* of the time they are in lock-step with Google. Yesterday they certainly were, poor conversions across the board.