canadafred - 1:42 pm on Jan 12, 2012 (gmt 0)
Black hat search engine optimisation is an extreme form of search engine manipulation. There are a variety of SEO techniques that can be deployed both on-site and off-site that could be considered blackhat. The most common types of black hat optimizers today attempt link building schemes in hopes of propelling web pages to the top of the search engine results. Grey hat search engine optimization is that trendy SEO you read about in forums like this, again, the most common are artificial link building strategies. White Hat Search Engine Optimizers, on the other hand, concentrate on working the content and the on-site / on-page optimizable components. White hats allow off-site ranking influences to take care of themselves. Ethical SEO is a far classier marketing method than both grey and black hat. Whitehat search engine optimization reflects the client's corporate image positively whereas any degree of search engine manipulation is a stain on a company's reputation, makes it look a company that plays dirty tricks to get your attention; it's a black eye to a pristine appearing web page; an illusion that the web page is of value whereas it is only made to appear important due to some sneaky abracadabra.