alika - 12:39 pm on Jun 25, 2011 (gmt 0)
This is for a PR 8 site with a battalion of analysts/researchers, so I would say it is an authority site :o) It has another army of communications people so getting into the news (print, radio, TV, online) is never a problem. Hence, the papers (they don't write articles, but more research and policy papers) attract a lot of natural links.
I like the suggestion of starting with lower ranking pages, rather than start experimenting with the top-traffic landing pages. Too much risk there.
I've asked the SEO folks to send me some substantive evidence that a keyword string type of title generates more clicks than an editorial-type title tag on the SERPs. But of course, they can't provide that.
So we'll see with this type of experiment whether such type of keyword-stringed title can bring in more exposure to the papers.