Quadrille - 11:54 pm on Jun 24, 2011 (gmt 0)
From a purely search engine point of view, I can see their logic.
But these guys, like so many "SEOs" forget that the whole point of showing up well in searches, is so that human beings choose to visit the site.
They get obsessed with page rank (and other eight year old religions), and focus entirely on Google's Fine Software.
There is, as ever, a compromise.
You said: 10 Myths About Global Warming
They said: Global Warming | Climate Change | Environmental Regulations
Theirs is hardly inspiring, more eyes would glaze over than be impressed - but yours is minimalist and would only attract a percentage of people who might actually want what you have to offer.
Yes, you need a sentence, or at least something recognisably English - but you also want to stand out from the crowd as being interesting, original, informative and worth a click.
I haven't read your mythical text - that would better inform me ;)
But how about:
Global Warming: Ten Myths about Climate Change and Environmental regulations