marketing_apprentice - 10:35 pm on May 3, 2010 (gmt 0)
For widget A, most of our targeted keywords are in the top 10, usually around 2-5. For our best keyword for widget A, we used to be #1, but one of our main competitor is buying links (a simple search on yahoo site explorer confirms this) and took the #1 spot; which is the reason why we are starting to putting more efforts in SEO. We want to take that #1 spot back for widget A, and at the same time, improve the ranking for our other keywords.
Most likely what we will do is farm out the link research part but we'll have final control over if we'll pursue the link or not. And no, we won't be buying any links.