graeme_p - 7:16 am on Apr 12, 2010 (gmt 0)
submitting spam report is the worst thing you can do - it is just not fair. probably all their sites are good enough to rank where they rank.
Multiple sites with largely identical content all deserve to rank?
This is a comparison shopping type search. Multiple sites from the same intermediary reduces the choices people see.
It is deceptive, as most visitors will not realise all the sites belong to the same business.
What about their use of paid links, splogs, irrelevant link exchanges, etc?
The second biggest competitor in the niche has multiple sites, each targeting a different niche, each with different information on it, and the same design and logo so its completely clear you are dealing with the same business. That is fair enough.
@tangor, thanks for the encouragement. I was thinking on similar lines. The site will hopefully get a bit of a boost as I am reimplementing it and will improve on page SEO as part of that. From there, do a bit at a time and see how it goes.