cnvi - 1:19 pm on Feb 24, 2009 (gmt 0) Obviously, the skillful use of SEO techniques are essential to maximizing good search engine return positions.
Not sure if I would say SEO is dead but I would say that those who are selling SEO as snake oil is dead.
The problem is that there are so many people who call themselves SEO consultants but are simply selling "seo services" to make a fast buck. They are big on promise and guarantees, short on results. They have have created a negative image about the industry by making deceitful promises (I'll get you in Google's top ten) and ludicrous threats (If you don't immediately replace your links page with some of my smoke-and-mirrored snake oil you'll be delisted.)
The end result of these pretenders has been the development of a skepticism about the industry that is often hard for legitimate practitioners to overcome.
Obviously, the skillful use of SEO techniques are essential to maximizing good search engine return positions.