trillianjedi - 11:46 am on Feb 20, 2009 (gmt 0)

It's not dead, it's just no longer black-magic - there is a much wider understanding of how to rank than there was a few years ago.

That wider understanding encompasses the marketing angle so the lines between SEO and SEM are forever blurring and converging. As CainIV mentioned above, this is now down to semantics. Some people will look at issuing online Press Releases as SEO. I look at it as online marketing, but the objective outcome is the same.