Death_of_the_Man - 5:56 am on Jan 26, 2009 (gmt 0)

Hank,

I'm basically a novice, but here's what I've gathered about SEO so far:

Links pointing at your site from other high-quality sites in your field are very good, especially if the links are embedded in relevant content on that site rather than a sidebar or link page, etc.

Meta tag title is very important, the content on the page is very important, and I think the meta tag description is important. Meta tag keywords not so important anymore, if at all.

Just think about it: Google is not a conscious, feeling entity; i.e. nobody's at home. So how are humans going to program it to recognize relevant answers (search results) to searchers' queries?

Other than links, Google doesn't have that much to go on in terms of knowing if people actually give a thumbs up to a page. Maybe I'm wrong about this?

Google will only get better and better at weeding out BS indicators; I think this is always worth remembering.

And unless your site/s are huge that price tag strikes me as way too high. Maybe the Return on Investment would warrant it? I don't know, having no familiarity with your business/es.