Shaddows - 5:35 pm on Dec 12, 2008 (gmt 0) [edited by: Shaddows at 5:36 pm (utc) on Dec. 12, 2008]
What if your site's concept is related but not an exact match?
I think you could mention there, but the trademark point is good. Especially if its the caffiene drink company or that company that 'all started with a [rodent]' (sounds a bit like a scots colloquial pronounciation of "doesn't"). Or any of their ilk.
[edited by: Shaddows at 5:36 pm (utc) on Dec. 12, 2008]