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-- General Search Engine Marketing Issues
---- How to SEO for a worldwide audience?


PaulRobertsUK - 2:21 pm on Feb 29, 2008 (gmt 0)


Hey everyone,

After a few opinions on what's the best approach to SEO for a worldwide target audience. Have done some reading about the subject but not enough to convince me of a good approach.

Obviously, the ideal is to have separate domains, and separate sites, all hosted in each individual country. But that's not a good solution in this case - we're talking very specialist and small volume services market - < 3000 searches per month across all keywords.

The starting point would be a .com domain hosted in the UK.

From what I've read so far, the next best option would be to get other country domains, and 302 redirect them to the .com, whilst being careful with site structure - only using relative links so the change in domain doesn't effect absolute links.

There's also geographical targeting in Webmaster Tools, but I think you can only use this to set one country per site? (it would be useful if you can set country per subdomain or subfolder).

Another thing I've read is to link build with other sites with that specific ccTLD, which enhances the idea that your content is useful to people in that country.

Any other ideas / opinions / help?


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