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- Marketing and Biz Dev
-- General Search Engine Marketing Issues
---- The "My Competitor's Are Doing It!" Syndrome


wolfadeus - 9:36 am on Dec 31, 2007 (gmt 0)


One important point that was not mentioned yet: If you follow up ideas of competitors, always ask yourself one question.

How come I can legally nick this idea?

This leads straight into another question: How do I have to alter this idea in order to make it intellectual property?

One example: Travel guides use the same information again and again. Copying ideas is common practice - and most websites seem to ignore that the stuff they have copied from their competitors can be easily copied again.

There is a saying in Austria: Was nix kost' is nix wert (something that doesn't cost you, isn't worth anything). Ideas that are for free are usually just that - worthless.


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