ZydoSEO - 1:12 am on Dec 30, 2007 (gmt 0)

Within any given industry, most businesses in that industry measure themselves on the same basic things. They attempt to compete on the same things. As an industry matures there is less and less differentiation between the businesses on these measurements.

There is an excellent book called "Blue Ocean Strategy". I suggest it for every business/web site owner. It outlines a strategy which in the end makes your competition irrelevent. It shows you how to create new markets that never existed before in which there are no other competitors... the way Cirque du Soleil took an industry (3 ring circus) with very small profit margins and created a brand new market in which there are no other competitors AND became far more profitable as a circus than any 3 ring circus ever could be.

Very good read. I highly recommend it for the followers in the crowd to teach them to become leaders in their industry.

[edited by: ZydoSEO at 1:13 am (utc) on Dec. 30, 2007]