Agreed, legislators don't have a good enough understanding of the technology. Further, there are already solutions available for maintaining one's privacy to one's desired level. Anyone bothered enough about it is already clearing cookies, blocking ads, etc. with freely available software. As for me, I don't really care if Google serves me an ad for widgets today because yesterday I searched for them. If tomorrow I start to care, I'll take advantage of one of the many available privacy tools. Please, don't legislate on my behalf.