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-- General Search Engine Marketing Issues
---- FTC Seeks Tighter Grip Over Online Advertising


jkwilson78 - 8:47 pm on Nov 5, 2007 (gmt 0)


I'm surprised this hasn't gotten more responses.

I'm an affiliate marketer so my concern is how they propose to deal with cookies which are very essential to properly crediting commissions and sales.

How about anything that relies on cookies for that matter?

It's easy to see this as a great way to bring in line big advertisers or sources of ads like Google, but Google could easily require searchers to check a box stating they understand their privacy policy etc before delivering search results.

Millions would blindly check the box without a care in the world.

Obviously that is an extreme and probably silly possibility but large companies and popular websites that provide a useful service/content that make money through advertising have a good bit of leverage themselves.

If you have the content or service people like, the majority of people could care less about the ads being shown, privacy policies, etc.

A vocal minority will strongly disagree but a minority it is.


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