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-- General Search Engine Marketing Issues
---- SEO best practice for expired content


pageoneresults - 7:12 pm on Sep 14, 2007 (gmt 0)


jimbeetle, you're more than welcome to put me on the carpet at any time. ;)

My interpretation is that using this indicates to the 'bots that the job listing (requested resource) can be found in a new location. It can't.

No, not that particular job. But, another job with the same job title in the same geographic area might be. That's where the interpretation comes in.

I personally don't like using the 301 because I really don't know -- and don't care to find out -- the implications of redirecting multiple pages with different page titles, descriptions, content, etc., to one other page.

I know what you mean. Let's say you have 50 jobs with all the same job title (it is a regular occurrence). One of those jobs expires. It was up for 90 days, probably enough time to garner some exposure. I might consider redirecting that exposure to other "same job titles" so the user doesn't have to wade through "you might be interested in...".

In a perfect world, all of this would be handled through a variety of technology and put the user no more than one click away from where they need to be. If I had the technical expertise available to me, I'd serve the 410 to the bot but made sure the user was 301'd to a more appropriate page based on their request.


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