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dibbern2 - 5:28 pm on Sep 4, 2007 (gmt 0)
If you are an AdSense publisher, I think you'll see better targeting of ads to your content. For new pages, it takes a little less time for AdSense to figure out what its all about. Seems that way to me, looking at both SOC and non-SOC pages I have.
I believe there is another benefit to this design approach.