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HarryM - 10:16 pm on Aug 24, 2007 (gmt 0)
73. Ensure keywords used in titles, meta descriptions, and meta keywords actually appear on the page and in significant numbers. 72. Use meta keywords tags, but with a few well-chosen keywords. 71. Avoid doing anything that can accidentally trip a filter. 70. Decide which SE you are optimizing for.
74. Ensure what the SE sees = what the user sees.