zuko105 - 2:23 am on Aug 24, 2007 (gmt 0)

91 - Make sure whatever you're trying to sell/promote/accomplish is user friendly and your call to actions are clear and easy to find on the pages that your users land on.

You can rank #1 in all search engines for all your keywords, but if the user doesn't know how to take action for what they want, your serp placement is absolutely useless.

One of my sites just had a hard to find call to action, and once we fixed that and made it uniform/apparent on every page and fixed the problem from no matter what page they came in on, we saw TREMENDOUS improvement in results ($$$).

Zuko