alxdean - 4:16 am on Dec 4, 2003 (gmt 0)

funny this Florida update,
only found out there was an update when I got some spam in my inbox about SEO and how the November update killed all those sites that did not use company XYZ for their SEO.
In other words, my sites are scoring like they always have, pretty well for what I want them to score on. Actually their placements have increased by about 10%, which made me very happy the last time I checked my 100 favourite kw phrases.
Main Sites are in the travel sector and rather competititve for their chosen European City destinations, but not for commercial hotel of flight bookings but for the hard core info that people want.
To find my site you need not search for XYZ Hotels but for XYZ clubbing or XYZ nightlife or XYZ Bars etc. the stuff people really need to know. and on those searches my sites went from No3/No4 to No1/No2. Lovely! just the way it should be, as we rock!

For me the worst update was Esmeralda. We took a hit of 50% decrease in visitors over night and had to create loads more content to cover for it. ever since the non-update update I decided that panicking about SEO is as damaging to the heart as smoking 2 packs a day, and as I had quit smoking already it was the next logical thing to quit.

Sorry to hear that so many webmasters have been hit hard by another moodswing from Google. But I'm sure you'll recover. you always do.