hitthedeck - 7:12 am on Dec 3, 2003 (gmt 0)

<<What makes Florida worse than all the others is the fact that Google spent so much time preaching to the Webmaster community that they would be rewarded for staying withing Google's published guidelines.>>

Regardless if this statement is true or false, the perception is valid.

<<Hopefully, everyone will wake up and realize that no search engine is your friend. If you have spent any time even thinking about how you might rank higher without paying money to the search engine, you are the enemy and you will be irradicated.>>

and i thought u guys were censored in what u could say ;)

<<Because it launched on the day we launched our Florida conference. We needed a male name with F and Florida Fit. We'd had one in midsummer that was a False start that we named Fritz, but it never materialized - so we went with Florida.
...2 seos and a se tech getting off a bus...>>

brett for non commercial(searches) side of the update "florida" is such an apt name, however for the commercial side wouldnt "Daisey Cutter" been better as that is what they dropped.

<<Or, to speak googlish, nuked targeted quality spam in favour of untargeted lowkey spam.>>
Nicely put.