nutsandbolts - 5:01 pm on Dec 2, 2003 (gmt 0)

Heini: I don't think this is the worst - but it could become the worst in hindsight. That is if Google really applies this filter across all searches and not just select keyword combos. If this happens, then the impact will indeed outrank anything ever happened before.

Absolutely. Many of those who have seen little difference are simply in industries that haven't been reached by the "Florida Filter". For instance, my arts and music related sites are fine. But my e-commerce site selling a popular product has gone. I've no doubt that if the "filter" was applied to other industries the impact would be catastrophic.