Go60Guy - 6:59 pm on May 10, 2007 (gmt 0)

I'm interested in this topic, because I use php based, keyword targeted news feeds on static pages. While they don't rotate, they do, of course, change a number of times over the course of a day.

I did a good bit of research before implementing these feeds, and found that the only consistent opinion was that the dominent reason for doing so was to enhance the visitor experience. Whether there are any collateral SEO benefits sometimes is hotly debated. I decided, first, that there is an advantage in providing fresh content to pages that otherwise would not receive updates for extended periods. Secondly, I sometimes use articles from other sources, and I feel that the news feeds on the page help in reducing duplicate content and, perhaps, going supplemental. This is aside from good internal linking, external links and other considerations in staying free of the supplemental index.

There are other, minor, benefits. Really, the main objection I came accross was that news feeds will not help your site SEO-wise, and could have indeterminate negative effects, so why do it?

[edited by: Go60Guy at 7:00 pm (utc) on May 10, 2007]