pageoneresults - 3:42 pm on May 10, 2007 (gmt 0)

I thought this was common practice? I surely don't see anything inherently wrong with rotating content, I've been doing it for years with no ill side effects. In fact, there have been positive outcomes because of that.

For example, on one site we have a What's New column. That column is dynamic and could change at anytime during the day based on the activity from the admins with new products.

Another example would be Featured Products. Nothing wrong with rotating blocks of featured products as they can take up a lot of vertical space.

The positive side effect of this is that those links are getting indexed as they appear. In the case of What's New and/or Featured Products, you've just provided a "one click path" to the content. ;)

And, since the page is changing constantly, it is always "Fresh" for the visitors. Oh, and of course the bots which assign "Fresh" cache dates, etc.