nakulgoyal - 3:39 pm on Nov 13, 2003 (gmt 0)

Well, all works if the pages are well organized and you do some link building job. It ads to your PR and traffic and thus the rankings. And Rankings get you business and I feel that is why we put up websites.

►A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.

►Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you.