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- Marketing and Biz Dev
-- General Search Engine Marketing Issues
---- Independent Relevance Test
Xoc - 3:15 pm on Apr 9, 2003 (gmt 0)Indexing: The spider needs to have indexed a page. If I'm searching for one particular thing on the web and the spider didn't visit the page, then that's a big hit against the search engine. If I go over to the competitor and find the page I was looking for, I may switch permanently.
Remember that relevancy is only a small part of the value of a search engine. There are several other things that are just as important:
Relevancy of listings: As opposed to the final page visited. The Search Engine Results Page (SERP) must give enough details to make a decision on whether to click through. If I do a search and spend half my time clicking on links and winding up on irrelevant or loosely related spam pages, that engine is worth less than one that has better info in the listings.
404s: How fresh is the index. If all the links on the SERP wind up at 404 pages, I become annoyed and find an engine that spiders more frequently.
Cleanness of the UI: How clean is the user interface around the UI. Do I have to watch a bunch of animated GIFs, banner ads, sponsored listings, portal junk, etc? I might use a less relevant engine to avoid all this junk. Inktomi has no control over this, since they don't create user interfaces.
Thread source:: http://www.webmasterworld.com/search_engine_promotion/2153.htm
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