Shak - 2:45 pm on Feb 25, 2003 (gmt 0)

MSN will wake up to these profits and start investing heavily in their own PPC and buy some real search engine. They will finally understand that PPC profitabilaty only comes with an excellent search engine.

I think MSN has already started this stage, as Featured listings are becoming more popular for the masses and are moving over to CPC rather than CPM models.

They have the technolgy in place, and may just be using Overture as a testing bed for the future.

Shak