redlion - 2:19 pm on Feb 25, 2003 (gmt 0)

Hmm...big question.

Gut reaction:

- All-in-one bundles of PPC and PFI buys (but more expensive)
- Better search analysis tools and results as PPC and normal search technologies are developed side by side
- more people trying to do SEO/PPC as the market becomes less confusing
- 2 years time: it happens all again as new technologies mature?

- And Yahoo! need a PPC - inhouse development maybe? It's been hinted at before.