For those not familiar with the history of Coca-cola, it was first marketed at a time when coca-wines, which were wines with added cocaine, commonly were sold. Thomas Edison was a fan of wine with cocaine added. Coca-cola was marketed as a "temperance" beverage. By drinking Coca-cola, you could get the health benefits of cocaine with evil alcohol having to touch your lips. At this point in history, alcohol tended to have a worse reputation of a drug than cocaine did. Coca-cola indeed was very much a keyword1-keyword2 brand name in the early days.