LOOKLE - 7:38 am on Aug 14, 2001 (gmt 0)

>>Example: Two users type in "fruit basket". User one wants to make one, user two wants to know where to have one shipped to a sick friend. Site ranking at number one sells and ships fruit baskets.
To user one, this is totally irrelevant or 0% relevant, commercial "spam". To user number two, the site is 100% relevant - whether paid for via PPC, SEO, or any other unnamed process.

Wouldn't a smart internet user type in a term like:
"make fruit basket" or similar? if they wanted to just make one not buy one?

And for the one that wanted to buy one wouldn't they type in "Fruit Basket New York" or where they were sending to?

After a short while on the net most people figure out the best way hunt relevant results, be it in a directory or pay per click engine.