john316 - 9:10 pm on Jul 17, 2001 (gmt 0)

Question:

>What are the fundamental differences between PPC paid directly to a SE for a search listing or indirectly to a SEO for a re-directed doorway page? <

Answer: The only difference is what one pays.

Apparently most folks don't get the point that most SE result pages are indeed PPC, the hogwash that a non-PPC engine delivers more relevant results is a joke, most of the time they just return the most "optimized" pages. When was the last time you ran a search on Excite (hehe)? Maybe SEO's should also be held accountable for disclosure. I can see it now.

"This site was optimized by Joe Blow SEO for the following keywords<insert keywords here> at a cost of $2,500.00. " :)