Brett_Tabke - 1:19 pm on Jul 17, 2001 (gmt 0) I don't think anyone here will argue with you TallTroll. That is the core issue - unmarked advertisements:
>I don't think PPC, or any other form of
>CLEARLY MARKED paid placement is a bad thing.
I don't think anyone here will argue with you TallTroll. That is the core issue - unmarked advertisements:
It really is a tricky subject. The closest analogy would be Movies. Look at the billions that the tobacco companies have paid to get their products in movies. One of the largest grossing films of all time Independence Day had a rumored 10million dollar pay off for the stars to smoke cigars. Or John Travolta who took a reported $1million dollars to smoke in his movies (including a cigar smoking Angel in Micheal). We all seen ads in the movies.
Some movies have even made fun of it - like the scene in Waynes World where they literally have a commercial in the middle with Garth showing products. All those really were paid advertisements. Soft drinks, beer, car manufacturers (007's bmw) and even department stores (Kmart) have put paid placement advertisements in movies.
How are search engines showing paid results without notice, any different?
What about self advertising? The Google cache pages are nothing more than self branding advertisements for Google.
As I said, it's a sticky subject. I'm just glad someone is bringing the topic up in the main stream where it belongs. Awareness is the first step.
I think most people feel search engines are most like a electronic version of an encyclopedia. Most of them don't realize that they are slowly turning into The Yellow Pages (paid advertising in US phone books).