Torben_Lundsgaard - 8:39 am on Jul 23, 2002 (gmt 0)

RaraAvis, You are so right!

You all have mentioned some good points to look out for when buying SEO but they require a lot of investigattion and technical knowledge from the client. An assistant from an IT department may know the "right" answer to all these questions. However, the marketing managers who are willing to spend a lot of money on SEO if it gives a good ROI don't know what PageRank is and they don't care. They just want to make money.

I believe that you should look for a company that has a good reputation. Contact the some of the clients and verify the reputation. Focus on companies which deliver traffic and ROI.

Always make sure you that you get a win-win deal. Motivate the company by paying per click or per sale.