agerhart - 3:19 pm on Jul 22, 2002 (gmt 0)

An important thing to find out from the company, which you will have to gather without a direct question/answer from them, is what types of keywords they are going to target, and if these keywords will produce any real traffic. For example, they can promise to target 10 keywords, but they may be 4 word keywords that will end up producing no real traffic and no conversions.

The SEO and client should have a relationship where they both are excited to succeed, and help each other to drive traffic to the site. What good are rankings without targeted traffic?