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- Marketing and Biz Dev
-- General Search Engine Marketing Issues
---- Search Engine Relationship Chart
Brett_Tabke - 8:25 am on Jul 19, 2002 (gmt 0)
Last revised: March, 17, 2003
1 Sponsored targeted advertising links present on search results page.
| Search Engine Results|
|Service ||Primary Results ||Sponsored Links 1 ||Back Fills 2 ||PFP Service 3 ||Directory ||Tweaked By 4|
|AllTheWeb 5||Fast ||Overture || ||Fast|| ||ODP|
|Altavista ||Altavista ||Overture || ||Altavista ||LookSmart |
|AOL ||Google||Google AdWords || || ||ODP |
|AskJeeves ||Teoma ||Overture 8 Google || ||Teoma/AskJeeves || ||DirectHit / ODP|
|BTLookSmart ||BTLookSmart ||Espotting / BTLookSmart ||Google ||BTLookSmart||BTLookSmart |
|Espotting ||Espotting ||Espotting ||Inktomi |
|Google ||Google ||Google AdWords || ||ODP ||ODP|
|HotBot ||Inktomi |
|Overture FindWhat || ||Inktomi Fast Teoma|| ||DirectHit|
|IWon ||Google ||Overture || ||Looksmart |
|LookSmart ||Looksmart ||LookSmart ||Inktomi ||LookSmart/Inktomi||LookSmart||Zeal|
|Lycos ||Fast ||Overture || ||Fast||ODP |
|MSN ||LookSmart-Inktomi ||Overture ||Inktomi-LookSmart ||Inktomi-LookSmart ||LookSmart|
|Netscape 7 ||Google ||Google 7 || ||Google||ODP |
|ODP-Dmoz ||ODP || || || |
|Overture 10 ||Overture ||Overture ||Inktomi ||Overture|| |
|Teoma ||Teoma ||Overture 8 || ||Teoma/AskJeeves||ODP ||DirectHit / ODP|
|WiseNut ||WiseNut ||LookSmart || ||LookSmart(?) ||Zeal|
|Yahoo ||Yahoo ||Overture ||Google 7 ||Yahoo||Yahoo ||Google|
|Voila.fr ||Voila ||Viola |
| || Voila.fr ||Voila.fr |
|T-online.de ||Fast ||Overture || ||Fast ||T-online.de |
|Fireball.de ||Altavista/ (own?)||Espotting || || || Fireball.de |
|Virgilio.it ||Google ||Virgilio.it || ||Virgilio.it || Virgilio.it |
2 Back fills are results that fill in the primary results. Usually placed at the bottom of search results after sold results.
3 PFP (Pay-For-Play) The model includes some type of sold results or database inclusion service.
4 Data from this entity influenced or was some how injected into search results.
5 AllTheWeb is Fast Search and Transfers showcase site.
6 Google has replaced Inktomi on both AOL and IWon(jul-2002).
7 search.netscape.com is primarily powered by Google. However, on Netscape.com, the user is supplied a drop down with Google, AskJeeves, LookSmart, Lycos, Search.Netscape, and Overture options with Google as the default.
8 AskJeeves has completed a deal with Google to install Google AdWords on AskJeeves and Teoma as sponsored links.
9 Yahoo has announced they intend to acquire Inktomi.
10 Overture has announced they intend to acquire both Altavista and Fast/AllTheWeb.
See also: heini's excellent: European Search Engine Relationships Chart
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